What is Social Media Advertising?
Ads that appear in an individual’s Newsfeeds, whether they are on Twitter, Facebook, or Instagram, and that are noted with “Sponsored” are considered Social Media Advertising. The advertising units can vary by supplier and by the device.
What do you pay for Social Media Advertising?
Social media advertising can be paid on a cost per click or cost per impression basis. Individual suppliers will take into account Ad Relevancy and CTR when determining the costs.
Why use Social Media Advertising?
Social Media Advertising allows you to provide far more advanced targeting options such as Interest Targeting, Behavioural/Connection Targeting, and Custom Targeting because Social Media sites know a tremendous amount about their users. You can target audiences based on website visits or email databases. Social Media Advertising also has improved conversion optimization abilities. Plus, Social Media Advertising is optimized for a mobile environment and is the perfect platform to drive traffic to your website (assuming your website is up to the task).