What is Mobile Advertising?
Mobile advertising is a method of advertising that appears on mobile devices such as smartphones, tablets or PDAs that have wireless connections. Advertising shows up in text ads, via SMS, in banner advertisements that appear embedded in a mobile website, in downloaded apps or, in mobile games. Mobile advertising allows you to capture consumer attention on the go.
What do you pay for Mobile Advertising?
You can purchase mobile advertising on a cost per click or cost per thousand basis. For SMS messaging, it can be purchased on a cost per message basis.
Why use Mobile Advertising?
Consumers are spending more time than ever before on their mobile devices, use of desktop computers declines. Most websites are now mobile responsive, which means that mobile advertising helps you reach your customers on their phones.