What is Mobile Advertising?
Mobile advertising is a method of advertising that appears on mobile devices such as smart phones, tablets or PDAs that have wireless connections. Advertising shows up in text ads, via SMS, in banner advertisements that appear embedded in a mobile website, in downloaded apps or, in mobile games.
What do you pay for Mobile Advertising?
You can purchase mobile advertising on a cost per click or cost per thousand basis. For SMS messaging, it can be purchased on a cost per message basis.
Why use Mobile Advertising?
Consumers are spending more time on their mobile devices, and as the devices become bigger and smarter, use of desktop computers declines. Newer websites are becoming more responsive also, which means that your customers are on their phones.