What is Native Advertising?
Sponsored content, advertorial, questionable editorial – these are all terms taken from the traditional world of advertising. It is where the form (the visual design of the experience in which the content is presented) makes it look as though it is natural content, not paid content. Native ads must behave consistently with the native user experience, and function like natural content, not advertising.
Native ads look like stories written by the publisher to match the surrounding stories. However, the native ad has been sold with guaranteed placement so the buyer knows exactly what context will surround it. The story itself drives traffic through links on the site such as the phrase, “you might also like”.
What do you pay for Native Advertising?
Native advertising can be purchased on a cost per thousand, cost per click or fixed placement fee.
Why use Native Advertising?
Just as editorial can be more impactful, trustworthy and influential, native content can be considered editorial by some consumers who, statistically, are 25% more likely to look at native placements than standard banners.